Embarking on a journey as an independent musical artist involves more than just creating captivating music. Booking shows and touring play a crucial role in gaining exposure, connecting with fans, and building a sustainable music career. In this guide, we'll explore essential steps to booking shows and provide a comprehensive list of things you should take on tour.
Booking shows as an independent music act can be a challenging yet rewarding process. Here's a step-by-step DIY guide to help you navigate through the booking process:
I. Booking Shows:
**1. Create a Professional Press Kit:
Prepare a press kit that includes high-quality photos, a well-written bio, samples of your music, and any relevant press or reviews. This will be essential for showcasing your act to potential venues.
**2. Identify Your Target Venues:
Research venues that align with your music genre and target audience. Consider local bars, clubs, cafes, and other performance spaces.
**3. Build an Online Presence:
Establish a strong online presence through a website and social media platforms. This is where venues, promoters, and fans will likely discover and connect with your music.
**4. Network Locally:
Attend local shows, open mics, and industry events. Network with other musicians, venue owners, and promoters. Personal connections can often open doors for booking opportunities.
**5. Utilize Booking Platforms:
Sign up for online booking platforms like Sonicbids, GigSalad, or Indie on the Move. These platforms connect artists with venues and promoters looking for talent.
**6. Research and Contact Venues:
Make a list of potential venues and research their booking process. Look for contact information for booking managers or event coordinators. Reach out via email or phone with a concise pitch, including your press kit.
**7. Be Professional in Communication:
When reaching out to venues, be professional and concise in your communication. Clearly state who you are, provide links to your music, and express your interest in performing at their venue.
**8. Offer Flexible Dates:
Provide a range of dates you are available to perform. This flexibility can increase your chances of securing a booking, especially for smaller venues with varying schedules.
**9. Negotiate Terms:
Once a venue expresses interest, discuss the terms of the performance, including compensation, load-in times, and any other logistical details. Be open to negotiation, especially when starting out.
**10. Promote Your Show:
Take responsibility for promoting your show. Use social media, email newsletters, and local event listings to spread the word. The more people you bring to a show, the better your relationship with the venue and the higher the likelihood of future bookings.
**11. Follow Up:
After the show, follow up with the venue to express gratitude and inquire about potential future bookings. Positive relationships with venues can lead to recurring opportunities.
**12. Seek Feedback:
After performances, seek constructive feedback from venue owners, promoters, and the audience. Use this information to improve your live show and overall presentation.
**13. Expand Your Reach:
As you gain experience, consider expanding to nearby cities or regions. Building a regional presence can lead to more extensive touring opportunities.
Remember, persistence and professionalism are key in the music industry. Building relationships and consistently delivering great performances will increase your chances of booking shows and growing your independent music career.
II. Things to Take on Tour:
1. Essential Gear:
Instruments, cables, microphones, and any necessary gear for your performance.
2. Merchandise:
CDs, vinyl, T-shirts, and other merchandise to sell at shows. Merchandise is a crucial revenue stream and a way to connect with fans.
3. Personal Items:
Clothes, toiletries, and personal items for the duration of the tour.
4. Emergency Kit:
Basic first aid supplies, tools for minor instrument repairs, and any essential medications.
5. Tech Gear:
Laptops, chargers, and any electronic devices needed for communication and promotion on the road.
6. Promotional Materials:
Posters, flyers, and banners with your branding to promote shows in each city.
7. Vehicle Essentials:
If touring by van, ensure it's well-maintained. Carry spare tires, jumper cables, and necessary tools for any roadside emergencies.
8. Financial Essentials:
Budget for accommodations, meals, and unexpected expenses. Carry cash and multiple forms of payment.
9. Documentation:
Identification, contracts for performances, and a comprehensive list of contacts for each venue.
10. Comfort Items:
Pillows, blankets, and any items that make the tour experience more comfortable during long drives.
Clothing and Personal Items:
Stage outfits
Casual clothes
Toiletries
Towels
Tech and Accessories:
Laptops or tablets
Chargers and power strips
Extension cords
Adapters (for different countries)
Communication:
Walkie-talkies or communication devices
Phone chargers
Entertainment:
Books
Movies or shows for downtime
Games
Tool Kit:
Basic tools for equipment repairs
Duct tape
Cable ties
Weather-related Items:
Umbrellas
Rain gear
Sunscreen
Venue Supplies:
Gaffer tape
Sharpies and markers
Setlists
Conclusion:
Booking shows and touring as an independent musical artist is a challenging yet rewarding endeavor. By following these steps and preparing adequately for life on the road, you can navigate the music industry, connect with audiences, and pave the way for a successful and sustainable career in music. The journey may be tough, but the experiences gained on the road are invaluable for any aspiring artist.
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